Are You Branded?

Writing a book? That’s hard.

Figuring out the author site, the social media thing, the marketing? Hahahaha. I think this is true of many authors (and other artist types), but it is more true for some of us than others.

Photo by Sara Kurfeß on Unsplash

To counteract my tech unsavvy, I have leaned upon my children. This month I asked Megan to help me with a logo. Just a simple one. She is good at it. It would be fun, right?

Apparently, I didn’t understand what is involved in creating a logo. Megan had assignments for me, and tests. Okay, they may not have been tests; they may have been questionnaires about branding. So, I have expanded my view of my work, my image, my brand.

I found that in branding terms, I am foremost a Creator. Then pretty equally, I am also an explorer, and the girl next door. How does that work? I’m a writer. It’s simple, right?

I’ve been thinking about it a lot lately, trying to get it straight in my mind. This is how I’ve started thinking. Maybe you have some more insight you can share.

First, an obvious statement: I write clean regency romances. Someday I may write in other eras or other genres, but I know there will always be a romantic element in any story I write. I just love relationships. I believe in love as a power. I write about love. That’s me, the writer. (Creator).

However, a writer is only one part of who I am and the life I live. Is the writer so very different from who I am as the neighbor, the friend, or part of a family? In some ways certainly, but one constant is that relationships are important to me. I believe love is a power. I’m in love with love. (Is this the explorer? The girl next-door?)

I may write alone, but you are always there in my thoughts. Who are you? What does your journey look like? I know you have a lot of interests and responsibilities. I think you must have a sense of humor. You like the power of words to help you to see the world through someone else’s eyes. You care. And you love love too. It’s not a lot to know about you. I’d like to know more. Part of why I write on this site is because I’d like to build a relationship with you. I’d like for you to know me, and I’d like to know you better.

So, then I find myself asking how do we intersect and interact? What relationship do I want/can I build with you? And how? (Probably the girl next door thing)

Add the element of my books, as if they are a separate entity. Often they seem to have a life of their own. The characters and their experiences and the themes have a part to play. I try to write about people who are learning new things, often about themselves. I need my characters to grow and change over the course of their story. They are going to make mistakes and do stupid things, but they are going to love deeply. And love will conquer all. Factor that in.

Finally, there is the experience that I want you to have when you read. Some descriptors are: entertained, charmed, hopeful, relaxed, renewed. I like the words whimsy and delight.

All those pieces will hopefully come together in my “Brand.” And I may get a logo. I will be changing my site–different colors, different look. (Watch for changes). It will still be me writing romance, but hopefully everything I do here will reflect all of it–who I am, who you are, the books, the characters, the reading experience (and the characters’ experience), and mostly the relationships (of you and me and of the books and characters). And hopefully it will reflect our belief in love.

Photo by Susn Matthiessen on Unsplash

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